We’ve discussed both brandable and generic domains a lot recently. For the most part, the focus has been on using them as your primary business domain. However, there are other uses for domains, and buying generic domains relating to your core business can bring some massive benefits.
In the article explaining why top-tier generic domains generally sell for more than brandable domains, we note that they can get search engine traffic, may have type-in traffic and can convey authority. They can still offer those benefits even if they’re not used for your primary domain. Read the rest of this entry »
In a previous article, I proclaim that short brandable domains make stronger brands than generic domains. I’ve had a couple people ask me since then why generic domains sell for more if that’s the case.
Before I answer that, I would like to point out that there are some high brandable domain sales. Facebook for instance put forth $8.5 million to secure FB.com, and it wasn’t even their primary brand domain. Apple.com paid $4.5 million for iCloud.com, a product/service brand they were still developing. That said, it is true that top-tier generic domains make up a vast majority of the top domain sales. Read the rest of this entry »
If you ever look at Alexa top sites (or simply stop and think about the most major online brands), you’d notice a trend. Among the top brands, you’ll find nearly every form of short brandable domain imaginable, and very few generic domains.
For instance, if you look at Alexa top sites, the closest to a generic domain that you might come across in top rankings are Blogger.com at rank 44, Ask.com at rank 52 and About.com at rank 67. While those are close to being generic, they aren’t quite 100% generic for what is on them. The first true generic you’ll reach is Weather.com at rank 115. Read the rest of this entry »
We’ve gone over the different styles of business brand domains in the past: purely brandable, purely generic, and brandable generic. The first step to finding the right domain for your site is to determine which style of name to go with.
Each of them have benefits and drawbacks, so how can you figure out which style to use for your site? Read the rest of this entry »