If you’re getting exact match domains for SEO purposes, you should understand there’s more to consider than just the numbers.
The tendency is to look solely at whether the domain matches a phrase with a high amount of monthly searches and/or high cost-per-click on ads targeting the phrase. While the numbers are obviously very important in telling you whether a phrase is lucrative or not, good numbers don’t always make a good exact match name. Read the rest of this entry »
One of the big shifts in marketing recently has been towards inbound marketing. Inbound marketing centers around getting found by customers whereas outbound marketing involves directly seeking out customers via direct sales and paid advertisements.
The reason for this shift is that people get bombarded by advertisements and direct sales methods which are having a lesser effect than they used to. With inbound marketing, potential clients themselves proactively read or seek out whatever it is that ultimately leads back to your company. They either find it themselves or their contacts share it with them. Read the rest of this entry »
SEOMoz recently posted a look back to 2011 at some of the surprises in the search industry. SEOMoz has in the past discussed domains, namely the factors that can contribute or detract from SEO. So unsurprisingly, one of the “surprises” involved domains.
Here was their #8 surprise: Read the rest of this entry »