Is SalesForce.com the Future of Big Business and Domains?Posted: March 17, 2012 | |
When your stock goes up about 700% in under 3 and a half years, you must be doing something right. That’s the case for SalesForce.com, who have taken the CRM world by storm and shown the power of the cloud and SaaS (Software as a Service).
There are obviously many factors that have led to their explosive success. They consistently stay on the cutting edge of technology, maintain simplicity with their services and understand the power that domain names can possess.
They understand that power by not settling for “good” but striving for the best domain they can get. They also understand that power by not stopping at just their primary brand domain but exploring other options that work as suitable product/service brands. They’re not afraid to spend 7-figures on a domain because in the end, they’ll gain much more than what they put in.
Their choices of domains and brands illustrate a major point with building a business with high aspirations: If you want to be a major player in your industry, you need to look the part. A top-tier domain is extremely effective at doing just that because it is often one of the first things potential customers see about your business.
SalesForce.com has mastered this concept, starting with their primary domain. Their domain SalesForce.com lets customers imagine wielding the power of a sales force with one simple program/interface. At the very least, the domain captures attention, piques curiosity and interest and gets potential customers to look into them. With a domain like that, it’s evident they take their business seriously.
What has been even more impressive however is how they have expanded to other areas. Most businesses might consider getting domains strictly worse than their primary brand for their offshoot products or services. SalesForce.com has managed to do the opposite, spending major money for some incredible domains and maximizing their press coverage each time, which effectively buzzes up their new services even before they are launched.
Here are some of the domains SalesForce.com has acquired in the past couple years:
It’s worth noting that these aren’t simply top-tier domains but are also covering some of the biggest trending areas in business right now.
For instance, “big data” is the talk of the business world, and SalesForce.com has two of the most priceless data-related domains in Data.com and Database.com, ensuring they will be a major force in that realm. Social media of course has been spreading across the web and SalesForce.com got Social.com and Chatter.com to secure a huge presence there.
It’s only a matter of time before other big businesses take note of SalesForce.com method of expansion. Google, Facebook, Apple, Amazon and Microsoft among others do make some major domain purchases but not to the extent that SalesForce.com does.
As we’ve commented before in the past, Apple could own a significant chunk of the web if they wanted to. The most SalesForce.com has been known to spend on a domain is $2.6 million on Social.com. It sounds like a lot until you realize that Apple’s $100 billion cash on hand could make over 38,000 domain purchases of that level.
Many large businesses don’t even really expand beyond their primary brand. Keep in mind too that many large businesses existed before the internet and have been hurting because of it. Many of them either don’t take notice of how much a top-tier domain could benefit their business or simply choose to ignore it.
Domain names will inevitably become a mainstream source of investment similar to real estate and stocks, but its first step towards that will be when more and more businesses utilize the SalesForce.com approach and buy high quality domains that benefit their businesses. Domains are most valuable when they are used to their maximum potential and in that sense, nearly every high quality domain for sale today is a bargain to the right business.
While it’s immeasurable how much top domains like Social.com and Data.com will mean to SalesForce.com’s bottom line, their business increasing in value by 700% in just over 3 years certainly indicates they know what they’re doing.