5 Signs You May Be Getting Too Attached to a Domain Name

To most people, a domain name is simply a means to an end. You get a domain, you put a site on it, you get people to it, that’s all. To people like me, domains are a strange mix of commodities and treasures.

Every now and then, a name comes along that gets my heart racing. Usually an exciting domain to me immediately gives me an amazing idea for a site. It could be a kind of site already out there that the name is simply perfect for, or a completely new, unique idea. Either way, the domain instantly becomes a must-have.

Domain attachment can be a good thing if it motivates you to create something truly great. Sometimes the difference between doing nothing and accomplishing something grand is the passion instead of the ability or means. Most of what we see around us are built upon dreams of the past.

Domain attachment usually however is not a good thing. It’s similar to when something is “too good to be true”, only the false truth is entirely made up by you. Your attachment makes the domain amazing to you but others usually don’t see it the same way.

What are some signs you may be getting too attached to a particular domain?

1. You like it more than just about anyone else

Have you ever been the only person in a group of people to laugh at a joke? Sometimes becoming attached to a domain feels like that. Tens of thousands of horrible domains get registered every day – likely many of them are because of some level of attachment.

That said, some domains ARE universally awesome and you might excite others with those domains. When you have an attachment to a domain that isn’t, you’ll notice the responses you get when you tell others just don’t carry your same excitement. Be mindful of that.

2. You like any ideas associated with it more than just about anyone else

When you’re attached to a domain, ideas will fly and they might seem like the best ideas ever. You might get a complete mental picture of what the site on it would look like. Even if your idea isn’t unique at all, it might FEEL unique since it’s spawned from this amazing domain you found.

Again, be mindful of the responses you get if you aren’t seeing the same enthusiasm in return. Realize that your domain bias may have spilled over into your idea as well and polished an otherwise ordinary idea. Make sure the idea and your expectations of it stay grounded in reality.

3. You feel the domain is irreplaceable

When you see a sale for 5-figures or more of a domain you wouldn’t pay $100 for, you’re probably witnessing this in action. When you feel like you HAVE to have a domain, money becomes less valuable. After all, you can always get money back over time, but you may never have another chance at the same domain.

This can be particularly dangerous if the domain is actually very replaceable to the point of being a forgettable name. All domains are unique, but nearly all of them have similarities with other names.

Genuinely good domains are less replaceable but knowing one when you see one takes lots of experience most people don’t have. Our 8 Good Qualities to Look For in a Domain can help.

4. You see flaws as uniqueness or brandability

Going outside the norm can be a great way to stand out if it’s done right. People have particular tastes however, and what most would see as a flaw they might see as interesting or catchy. I’ve admitted being attached to domains and usually later, I see some of why the name wasn’t “as” good.

Not sure if something might be a flaw or not? See 10 Things to Avoid When Getting a Domain.

5. You can’t let go of it

This can be the particularly tragic sign of attachment to a domain, or to anything for that matter. Sometimes people simply can’t let go of the notion that their domain, site or business is the best thing in the world despite failure setting in. Rather than abandoning it, they end up “going down with the ship”.

I witness people in the domain industry all the time with this issue with their domains. The .mobi extension is an example – many enthusiasts wouldn’t let go of their hundreds of mediocre .mobi domains even as the extension showed signs of crashing. Ultimately they end up throwing away thousands of dollars on domains that have no buyers.

What should you do if you may be too attached to a domain?

No, you don’t need to seek mental help or anything. Try and get some other opinions on it, especially opinions of experienced domain professionals or potential clients/customers you’d target with the domain. Otherwise, read up some more on domain evaluation and try to look at the domain analytically instead of emotionally.

Remember, it’s not about what you like but what your target market will notice, like and respond to.

At Domainate, we can give you a better picture of the domain you’re trying to evaluate. We have completely objective views of domains after looking at millions of them over the years. Contact us if you need to know if you’re too attached to a domain and may be better off with something else.

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4 Comments on “5 Signs You May Be Getting Too Attached to a Domain Name”

  1. +1, completely agree.
    The downside being that many domains are parked because “this would be a great idea for a new revolutionary location based service, etc…”. I think a domain name is not the main priority, else Google would be called search.com, Ebay would be bidding.com and amazon would’ve been bookstore.com (initially).

    As long as it’s a catchy name, I think you’re good to go.

    • Steve Jones says:

      Well as I explain in another article, a good domain doesn’t always make the right domain and that ultimately for businesses, it’s about building a brand. I think a lot more businesses are seeing the success of a Google or Facebook and going with shorter brandable names because of it. The problem with a brandable domain is that it’s subjective. For every Google there are many “Cuil”s.

  2. […] as viable options for a brand, but weigh the positives with the negatives. It’s easy to get too attached to a clever domain which may not even be a good one let alone right for your business. Consider the […]

  3. Sharon Hayes says:

    Reblogged this on Sharon Hayes Dot Com and commented:

    To most people, a domain name is simply a means to an end. You get a domain, you put a site on it, you get people to it, that’s all. To people like me, domains are a strange mix of commodities and treasures.


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