5 Things to Consider When Buying a Domain in a New TLD

When looking for the right domain, you might feel like .com is tapped out. You think maybe you can’t get anything worthwhile without spending too much money, and .net and .org and feel they either don’t fit or would also be too costly for what you need.

Many people turn to new extensions for these reasons. Extensions like .co and .me have seen solid success since their arrival. The initial hype surrounding them drove many early registrations, but they have kept up strong since they came out.

New TLDs are on the way in 2013, some of which will be labeled .com alternatives. .co and .me having had solid success have gotten similar labels by some people. Are these new extensions viable alternatives to .com?

It’s important to have the full picture of these extensions before answering that for yourself. Most stories surrounding new extensions are positive. The negative simply doesn’t get reported on.

Consider These Things When Buying a Domain in a New TLD

1. Every new extension is massively hyped and marketed

.co has been a major success in large part due to the millions of dollars they’ve spend on marketing. Many domain investors hoping for the next domain boom did their part to add to the hype. This goes on for all new extensions. .mobi for instance was similarly massively marketed initially but it has dropped off a lot over the years.

2. Is your chosen extension being widely adopted by major web presences?

One thing .co has going for it are its single-letter domains. .com single letter domains were made off limits in the early 90s – only a couple of them got registered before then. So G.co, T.co, O.co and others have been used by large companies for short URLs.

Otherwise however, it hasn’t appeared as if many sizable new companies have put their home on .co, which would make it more of a true .com alternative. Until that trend happens, it’s risky to use a .co as a primary brand.

3. That new extension won’t fare as well in Google

Google has come out and said that they treat .co like a global TLD even though it is the country-code TLD for Colombia. That said, different global TLDs get different preference by Google. Many articles and studies have indicated .com, .net and .org are the best 3 for SEO purposes.

How much worse is .co or .me? There haven’t been enough examples to know yet, but very few of them have shown for higher valued keywords. Bear in mind domain and site age make a difference too, which all .co and .me would be lacking.

4. Your market may not have adapted to the new extensions

Established extensions, especially .com, are in people’s minds. Some areas like social media have seen a wider adoption of newer extensions, but most have not. If you’re targeting a market that has not, that domain on a new extension won’t serve you well. They might see it as untrustworthy, too weird, or simply won’t remember the extension and will type the .com.

5. Is the name you could get in your chosen extension that much better than if you got the .com?

The same money buys a higher quality SLD (name to the left of the dot) in .me than .com for instance – even registering something available. But how much higher quality is it for your purposes? If your desired .me costing X isn’t that much better than a fitting .com costing X, the .com is the better option.

Most people feel the excitement of the new TLDs due to the marketing and jump into them. If they haven’t faced some of the realities of the extensions, they learn the hard way. Well over 60% of .co domains were dropped after the first year of registration.

At Domainate, we have vast experience with extensions old and new. We understand when to get a high quality domain in a new extension or when to stick with .com. Contact us and we can help you determine what would work best for you.

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One Comment on “5 Things to Consider When Buying a Domain in a New TLD”

  1. Sharon Hayes says:

    Reblogged this on Sharon Hayes Dot Com.


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