3 Places to Find Out How Much Domains Have Sold ForPosted: November 6, 2011
If you have trouble figuring out a domain’s value, you’re not alone. Domains are simply impossible to pinpoint the values of. 3-letter domains have the most documented value trends and still the value might vary by hundreds of percent depending on buyer.
Purely brandable domains vary even more in value, by thousands if not tens of thousands of percent. What one person wouldn’t even register, another might buy for 5-figures.
What can you do to understand more about the values of domains?
In the real estate world, appraisals are done by looking at comparable sales (comps). Different real estate appraisals usually vary up to 10%, or 20% in rural areas where less sales happen.
Domains may be much harder to evaluate, but looking at comps is still vital to understanding domain values. Seeing past domain sales, especially multiple ones similar in niche or industry, guides you toward an answer.
Where can you see what domains have sold for?
Ron Jackson at DNJournal has been the most prolific reporter of domain sales and news in the domain industry. His weekly sales reports are extremely thorough and show all the significant publicly reported sales for the week. On the highest sales, he often gives background on the buyer and seller as well.
His site doesn’t contain a searchable database of sales. That said, if you follow each weeks sales, you’ll get a clearer picture of domain values over time. It’s one of the most vital resources for domains.
For a more searchable solution, NameBio offers a domain sales database. Using many criteria including extension, price, keywords and more, you can whittle down the kinds of names you want to look up. The only issue with NameBio is that at times, they haven’t fully updated with all public sales. Some public sales I know occurred don’t come up in their database.
The good thing about NameBio is that unlike DNJournal, it also contains lower sales that happen at marketplaces. Overall there’s a lot more sales to look through which can help you get more sales closer to the name you’re evaluating.
DNSalePrice is another site that offers a database to look up domain sales. They indicate on site their database contains all published sales from 2003 to today. They also have many ways to narrow down the search to get sales closer to what you’re looking for.
Their search criteria options aren’t as fluid as NameBio, but they do have a nice thesaurus option that NameBio doesn’t. Sometimes seeing sales that also have similar words to what you look up can give a fuller picture.
Some things to consider when looking at domain sales
1. Not all sales are published
While many sales do happen publicly, most sales don’t. The 3 sites above only document public sales. Public sales are still a good enough sample to get a picture of domain values. A good reason to follow DNJournal is that they sometimes get some details on private transactions that take place.
2. Some sales are outliers
An outlier is a sale that falls outside of what the rest of sales may show. Highly motivated buyers with an exact domain in mind often buy the domain even if it’s well above what all others would pay. If a domain is the right one, it’s still worth the cost in those cases. Those sales however don’t clearly indicate what similar domains would generally be worth.
3. Evaluating domains is not an exact science
You could get opinions of value from every domain expert in existence on a domain and you still won’t have it truly appraised. Domains are not like real estate – there is no science for evaluating them. Looking at sales comps or appraisals could still have you be way above or way below how much a domain could sell for or cost.
At Domainate, we’ve sold over 15,000 domains and research domains daily. We have a clearer understanding of domains than most and can help you get the best one for your business within your budget. Contact us to get assistance on getting the right domain for you.