6 Ways Someone Might Type Your Domain or Site Name WrongPosted: October 24, 2011
Even after over 20 years of the internet, for someone to reach your site, they usually have to type something. They might type in your domain or search for your site name or a related keyword in a search engine. They are all opportunities for them to type it in wrong.
In a recent Spin article, musician Weird Al Yankovic was asked how often the “Weird” in his name is misspelled. What he revealed might shock you – 20-30% of his website visitors reached it through the incorrect spelling “Wierd”!
The common mistake you might make when considering variations of your domain is to think only of accidental typing errors (typos). There are many ways to type something wrong in most cases, the person won’t realize it’s wrong:
When we started Domainate, we owned the domains Domainate.com, Domain8.com and DomainEight.com. We said the name aloud and realized people might think “ate” was the number 8 and type that instead. This is more common now that more brands use alternate spellings and other “different” names.
2. Foreign spelling
Have “color” in your name and doing business worldwide? Better make sure to get the “colour” variation of your domain as well given it is the correct spelling in many areas of the world. Not only are there different correct spellings within English, but the word in other languages may be spelled similarly but different, leading someone to type it in their own language.
Often, people simply spell words wrong. English can be an especially difficult language to know correct spellings in, with some sounds being spelled differently in different words. For some words, a misspelling might even be more commonly typed than the correct one.
4. Missing word
If you use a longer name with 3 or more words, a person hearing about your company might miss a word when they try to remember it later. That’s part of why people gravitate to shorter names, as there is less to remember.
5. Wrong word or extension
If you use a generic term in your name and there are other similar terms commonly used, there’s a chance someone could type that term instead. If your insurance company name had “quote” in it, people might type in “rate” instead. If you use a .net domain and someone finds it out but goes to it later, they may forget it was a .net and type it in with .com instead.
6. Typo (accidentally typing it wrong)
Finally there are people that make a mistake when typing the name in. They might miss a letter, double-type a letter, switch two letters around or type a wrong letter next to the right one. How many typos are there for a particular name? Looking at the word “weird” alone, there are 98 different typos where just one typing error happens!
With so much room for error, how can you make sure people reach you? If a 5-letter word has 98 single-mistake typo variations alone, how can you expect to get ALL variations of your domain? In reality, unless you reach the size and popularity of Google or Facebook, not all variations will ever get typed in.
At Domainate, we can help make sure people typing in your domain don’t get lost with a common error. Contact us and let us find the variations people may be typing in trying to reach your website and secure the domains for you.