11 Ways to Sell Your Domain NamePosted: October 22, 2011
If and when it comes time to sell a domain you no longer need, how do you go about doing it? If you don’t regularly deal with selling domains, it’s not that easy to figure out.
Before you even consider trying to sell a domain, you should figure out how much you want for it. You may not need to list it for sale anywhere with a price, but you should be prepared when inquiries and offers come in. Once you’ve done that, use one or more of the following methods to sell your domain:
1. List your domain on major marketplaces Afternic.com and Sedo.com
Now with the partnerships these two marketplaces have with registrars, this has become the domain equivalent of listing your house on the MLS. This may not necessarily get you the most exposure, but it’s a set-and-forget way to get your domain in front of people right when they’re looking to buy a domain.
2. List your domain for auction on Flippa.com, GoDaddy.com Auctions or eBay.com
Auctions are always a good way to get a quick sale, especially if you’re not afraid of getting less than you want. Flippa has become the auction site of choice for many website and domain sellers, but GoDaddy Auctions and eBay.com are often used as well. Flippa and eBay cost money upfront and a commission if the domain sells while GoDaddy has no upfront fee.
3. Submit your domain to a live event domain auction such as T.R.A.F.F.I.C. or DomainFest
If you have a particularly valuable domain, getting it into a live event auction is a good way to get additional exposure to buyers who can afford it. Beware the contracts however – you may need to grant 60 or more days of exclusive rights to sell the domain. Also note that these auctions accept a very small percentage of what is submitted to them.
4. Put up a “for sale” page on your domain or use a parking provider that adds a “for sale” area on page
Many buyers when interested in a particular domain visit the domain to see what’s on it. It’s a prime time to show them that the domain is for sale. With your own custom for-sale page, you also have the freedom to add a sales pitch and links to your other sites/services.
5. Indicate your domain is for sale in its whois information
Another thing buyers commonly do when they want a name is look at the whois record. This provides another opportunity where you can indicate it is for sale, usually by using the name or address area, i.e. adding “this domain is for sale” or something similar.
6. Advertise it for sale in online communities where people involved in the domain’s industry or niche go to
One way to make sure you’re hitting only people that may use/develop the name is through communities dedicated to what it’s about. Message board dedicated to the domain’s industry are a common place to do this. Many of them have marketplace sections where things for sale can be listed, or you can link to it in your signature and engage in active discussion on the forum. You can also try LinkedIn Groups and similar social communities.
7. Advertise it for sale on Google Adwords for targeted keyword phrases relating to it
Google offers a massive advertising opportunity, allowing you to get your domain exposure to someone searching for any particular term you want, such as the domain’s niche, the domain’s industry. This wouldn’t work as well for a domain that doesn’t fit a niche or industry, but otherwise can help you target people involved in that space that may need a domain.
8. Network with contacts in the domain’s industry/niche and see if they may know of any potential buyers
In the social media age, broadcasting a sales message has lost much of its effectiveness while networking with relevant and valuable contacts is becoming more effective. Many sales are made not to the person you develop a connection with but to someone they know.
9. Contact owners of other extensions of the domain or of similar domains (beware of trademark issues)
If you own a .com and there are other extensions of the name that are taken, those are all potential buyers of your domain. Nearly everyone is aware of the benefits of owning a .com over another extension, and there are many cases of companies “upgrading” to the .com once they’ve established some success and can afford to. Note however that if your domain matches a trademark of one of those domain owners, you could run into issues with doing this. If you’re not sure of the risk, contact an intellectual property attorney specializing in domains to make sure.
10. Contact advertisers on Google and other sites for terms pertaining to the industry or niche (best if it’s advertisers on the exact term of the domain)
If you own an exact term that people search on, there’s a good chance there are also advertisers on that term paying for every click they get. Your domain could help them get that traffic through ranking highly for that term instead, which would save them that advertising cost. This is not as effective if your domain is not an exact match for the search term, but it still may help you find some relevant companies that could make use of your domain.
11. Use a domain broker to sell your domain
If you have a valuable domain and you don’t want to have to worry about making any missteps trying to sell the domain, use a domain broker. Most brokers operate with no upfront fee, only getting a commission if they successfully sell the domain. There’s a chance that even with paying the commission, the broker could get you more money than you would on your own (and save you time and effort in the process).
At Domainate, we can help you sell your domain. With over 15,000 domains sold and our own network of valuable contacts and buyers developed over several years, we have what’s necessary to help you get your domain sold and for as much as possible. Contact us and save the time and stress involved with trying to sell your domain on your own.